Winter Appeal 2022

Great Night In for Women's Refuge

On Sunday July 17, Kiwis across the country cosied up for the Women’s Refuge Great Night In, and in doing so gifted an incredible 14,628 Safe Nights to protect women and children at risk of domestic violence.

Generous Kiwis across Aotearoa got ready for the country’s first Great Night In by ordering up the epic deals offered by Hell Pizza, Whittaker’s Chocolate, Garage Project, The Warehouse, Ceres Organics, AS Colour, Dermalogica, Delivereasy and Neon. Contact Energy came to the party by matching 5,000 Safe Nights donations and ThreeNow ran ad-free Great Night In favourites.

Kiwis backed the campaign in droves, buying up the Great Night In offers within days. The Great Night In’s generous partners added even more offers to keep up with demand.
All those who supported the Great Night In also gifted Safe Nights for women and children in need around Aotearoa. Each Safe Night keeps someone safe from family violence and gives them access to a safe bed, hot meals, security, and advice.

Campaign Creative Agency Partner: EightyOne

Winter Appeal 2021

Safe-Night-a-thon

We aimed to raise 10,000 Safe Nights in 10 days - and to sweeten the deal for our incredible donors, for every Safe Night purchased they went in the draw to buy one of eleven 'money-can't-buy' experiences, including: Hannah & Beauden Barrett drop your kids at school, design your own Whittaker's flavour, play minigolf with Ashley Bloomfield, have NZSO play a private concert at your house, Benee sing you a happy birthday, Joanna Lumley record a voicemail for you, design a Barbie with Karen Walker, Hilary Barry & Jeremy Wells clean your house, ride along with Officers Minogue & O'Leary from Wellington Paranormal, grab a bite with Grant Robertson or climb a tree with Thomasin McKenzie!
We smashed our target and raised 12,791 Safe Nights in total.

Campaign Creative Agency Partner: EightyOne